Faced with ageing audiences, many cultural institutions have set up committees composed of young people aged 20 to 40. Their aim is twofold: to interest youth in their organization and the discipline they represent, and to raise funds from this same group. The results have been remarkable over the past few years, and have inspired other artistic organizations to follow suit.
Young people who sit on committees are passionate about a cause or particular organization. But they are also happy to be surrounded by other young professionals, working towards a common goal: to raise funds and organize benefit activities. It’s a stimulating challenge, helping them to develop their social skills while supporting the cultural community.
It is important for artistic organizations to support their young partners, making sure they are familiar with the organization, with its objectives and all aspects that will help them disseminate their message and raise public awareness. These committees, however, should be allowed a certain level of autonomy, enabling their young members to acquire a sense of responsibility and sharpen their leadership skills.
- Young Associates of Opéra de Montréal
- Les Printemps du MAC
- Young Patrons Committee of the Place des Arts Foundation
- Young McCord
- Segal Centre’s Young Leaders
- Young Philanthropists Cirlce of the Montreal Museum of Fine Arts
- OSM Young Ambassadors Club
- Les Jeunes gouverneurs des Grands Ballets Canadiens
- Comité des jeunes professionnels pour le financement du Théâtre du Rideau Vert
- GenerationsCité (Pointe-à-Callière)
- Jeune Scène d'affaires (École supérieure de ballet du Québec)
“Les Printemps du MAC project was launched to introduce young Montrealers to the most important contemporary art museum in Canada, and to encourage them to support artists of our generation. By bringing together young business professionals who were bold and motivated, we were able to create a new generation of philanthropists at the Musée d’art contemporain de Montréal—and to spark a youth support movement at other Montreal cultural institutions. My contribution to MAC: a sound understanding of the business world, a network of young art-loving professionals, and a large dose of passion, time and energy.”