Evaluation is an assessment of how well the agreement
has met or is meeting agreed objectives or delivering on
the agreed goals.
Evaluation is not the same as monitoring. Monitoring is checking that the agreement is being complied with and everything is in place to deliver commitments.
Monitoring and evaluation are important in identifyingproblem areas and allowing the partners to make changes.
Evaluation enables both partners to learn from the partnership and improve on practice, provides evidence for the value of the partnership and is important for the negotiation of future partnerships.
For effective evaluation you need to agree on:
- clear, realistic objectives for each partner and forthe partnership
- how to measure achievement of the objectives
- the process for reporting progress and discussing future directions and improvements.
Measures can be quantitative and/or qualitative. You should choose the measures that will give you the most useful information.
Quantitative measures are those that can be objectively
measured. They include things like:
- number of people attending an event
- number of product or service sales
- number of staff taking up volunteering opportunities
- number of mentions in the media
- value of the media coverage.
Qualitative performance measures are descriptions of situations or conditions which cannot be recorded numerically and can be harder to measure objectively.
Qualitative analysis involves collecting and analysing information about what people do, say and think about your event, product, service or company. Qualitative measures help to understand the stakeholders’ perceptions of their experience and could include:
- surveys of participants
- feedback from staff
- focus groups with audiences or participants.
If it is too complex, it won’t be completed or the information will be compromised.
Don’t collect data just because you can. Focus on the data and information that will directly tell you how well you are doing.
"Connect with donors - a guide for the arts to build relationships with donors", Australia Business Arts Foundation, 2012